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Consumption 2020: The Largest Innovation Cycle In The Food Industry Is Coming--Ⅰ
- Jan 06, 2020 -

    At the beginning of 2020, how to make consumers remember you, let emerging brands continue to be valuable, and become a truly meaningful brand in the minds of more and more users. In this 2019 consumer review, we will start from the three dimensions of new brands, new channels and new people Digging into the variables of the functional food and beverage industry, and find 11 interesting observations.


    For the next 11 days, we will share a message every day for your reference.


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  ★  The year of new brand rapid growth, brand value precipitated


    According to star chart data, food and beverage sales reached 6.2 billion during Double 11 in 2019, accounting for 1.0% of the total sales of the entire network, ranking 8th in the TOP10 of industry products. Compared with last year, the half-day turnover of food and beverage products is twice that of the same period last year, and the turnover of dairy products is five times that of the same period last year.


    Three squirrels, Hankou No. 2 Factory, Single Food, Super Zero, Yuanzhang Forest, Baicao, Liangpinpu, Smeal, Ruofan, Wang sat full, etc. The era of Internet traffic has spawned many new online brands. These brands are also in 2019 Have achieved substantial growth.


    The category is growing rapidly, and the giants are not missing opportunities. Erie, Mengniu, Nongfu Spring, Wahaha, Wangwang, Coca-Cola, Danone, and other domestic and foreign giants have begun to attach importance to marketing-side layout and product function innovation: major companies arranging price wars, co-branded peripherals, celebrity endorsements, KOL goods, sponsored variety shows, TV series commercials, pop-up stores, new retail, and other channels and methods, continue to create topics and traffic to stimulate consumption.


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